IntentNode
Switching signals · vertical SaaS Get two weeks free
Monitoring 48,000-member owner groups

Your next customer just asked which software to switch to. You weren't in the thread.

Med spa owners publicly discuss which tools they're dropping — by name, with their practice attached. We catch those posts within the hour and send them to you with the practice name, their current vendor, and a link to the conversation.

Get two weeks of leads, free Or get the monthly switching report

No signup, no product to install. We email you the leads. If they don't convert, you've lost nothing.

Earlier today2h ago
anyone moved off Boulevard recently?
Aesthetic Practice Owners · 12.4k
New switching signal 14 minutes ago
Practice
hidden in demo
Location
Scottsdale, AZ · 2 locations
Currently using
Zenoti detected from booking page
Signal
“I officially exhausted all my patience”
Group
Medical Spa Owners · 48.7k members
Engagement
30 comments
Vendors replied
0you'd be first
View thread Delivered by email or Slack

Practice name and thread link are redacted on this page — these are real people's public posts. Your emails carry both.

The shape of a switching signal · paraphrased

01The problem

This happened yesterday.

One post, in one group, naming two vendors and a number. It sat there for a day.

Three vendors had a reason to care about that post. None of them replied.

Med spa owner · Medical Spa Owners group
“Using Boulevard right now for EMR and TouchMD for photos… would be saving $500 a month if I switch and get rid of Boulevard and TouchMD.”
12 comments 1 owner had already switched 1 asked about pricing

02What you get

Not a notification. A sales-ready record.

Every alert arrives with the four things you'd otherwise spend twenty minutes digging up.

  1. Field 01

    Who posted it

    Name, practice, location and rough size — enough to qualify before you write a word.

    Aesthetics · Scottsdale, AZ · 2 locations

  2. Field 02

    What they're running now

    Detected from their public booking page, even when the post never says it.

    Zenoti — detected from booking page

  3. Field 03

    What they actually said

    Verbatim, with the thread link, so you open with their words instead of a pitch.

    “I officially exhausted all my patience” → view thread ↗

  4. Field 04

    How hot it is

    Comment count, and how many competitors have already replied. Usually none.

    30 comments · 0 vendors replied

03Why not do it yourself

You could sit in the groups. Nobody does it consistently.

Software questions are roughly 5% of what gets posted. To catch six to twelve real switching signals a week, someone has to read 150+ posts about injection technique, staffing and pricing.

Founders do try. We've watched a CEO personally comment on switching threads in these groups. It doesn't scale, and most posts go unanswered — including the ones naming their own product.

Reading the feed Last 24 hours
  • Moving off Boulevard next month — what's everyone using for EMR? Sent · switching
  • What's everyone charging for a lip filler package these days? Skipped · pricing
  • Best cannula gauge for tear troughs? Second opinions welcome. Skipped · clinical
  • Would be saving $500 a month if I switch and get rid of Boulevard. Sent · switching
  • Hiring a front desk person in Tampa — where's everyone posting? Skipped · staffing
  • My old software rep just messaged me after four years 😅 Skipped · no intent
147 posts read this week. 6 worth your time.

04Evidence

What's actually in there

25–50 switching signals per month across the groups we monitor
$2,000–6,000 typical annual value of one won customer at list pricing
~5% of posts are software-related — which is why nobody catches them all

One customer a year pays for this several times over.

05How it works

Three steps. Nothing to install.

  1. Step 01 Tell us what you sell and who you compete with.

    One email. Takes five minutes. No account, no onboarding call unless you want one.

  2. Step 02 We watch the communities where your buyers ask for recommendations.

    Currently med spa and aesthetics. Dental, salon and veterinary next.

  3. Step 03 You get the lead while it's warm.

    With everything you need to reach out yourself, before the thread fills up.

You reach out as yourself. We don't post, comment or contact anyone on your behalf.

06Who it's for

Built for vertical software companies and the agencies that serve them.

Competitive win-back

If you sell software to practices

Catch the moment an owner says they're leaving your competitor — or that they're leaving you.

One seat, every client

If you're an agency

One subscription covers every client you serve in the vertical. Bring them leads they didn't ask for.

07The offer

Two weeks of leads. Free. Then decide.

We'll send you every relevant signal we catch for two weeks, at no cost and with no commitment. If nothing converts, that's a useful answer and you've lost nothing but the emails.

We're taking a small number of vertical software companies for this. Reply and tell us what you sell.

No card No install Stop by replying “stop”

Four fields, no more. Or just email hello@intentnode.com.

08FAQ

Questions people ask first

Anything else — just email us. A human answers.

Where does the data come from?

Public professional communities — currently Facebook groups for med spa and aesthetics owners, all of them public groups anyone can read. We surface posts; we don't contact posters.

Do you post or comment for me?

No. We send you the lead. You reach out as yourself, under your own name.

How many leads should I expect?

25–50 relevant signals a month across the vertical. How many apply to you depends on who you compete with — we'll tell you honestly after week one.

Which verticals do you cover?

Med spa and aesthetics today. Dental, salon and veterinary are next. Tell us yours and we'll prioritise it.

Who's behind this?

Yoan Marinov. I read the groups, built the monitoring and send the emails myself — more here.

Somebody in that group is switching this week.

Get two weeks of leads, free

No card · No install · Four fields